I’m working on a Marketing question and need guidance to help me study.

This is for a marketing research class.

Why are ethics important in Marketing Research?

Provide an example of a Marketing Research study (if possible) or a research study in general that either adhered to good ethical standards or one that did not. Link us to your information.

3 paragraphs… at least 5 sentences per paragraph

This is what they are grading on::

Criterion

0 pts

1 pt

3 pts

5 pts

Initial post

Contributed new information

None

Average

Good

Excellent

New information was substantive

None

Average

Good

Excellent

Understanding of the topic was demonstrated

None

Average

Good

Excellent