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AU Sponsorship Request Memorandum

Name:_____________________ Date:_________

RPTM 101

In-Class Assignment #4

You have recently join the planning committee of the York State Fair in York, PA the countries oldest state fair. The planning committee has tasked you with the following assignment:

1) Draft a sponsorship letter request to Weis Market asking them to donate $100,000 to the fair.

Weis has been a key sponsor in the past and at times has made yearly donations of $150,000 to the event. You know they are a valuable partner but, you are unsure if they are still interested in contributing to the event. Therefore you need a formal request to solidify your position.

Information about the York State Fair can be found at the following website: (Links to an external site.)

Think about what we discussed in class and what information you should present to this company. You letter so be no longer then one page, and could consist of three (3) simple paragraphs.

Here are some additional tips:

Highlight the Event
When asking for event sponsorship, your event needs to be the focal point. Start by detailing the kind of event it is, the theme, the date, and the location. Then, dive into what you’re looking to raise and why. Once you have your reader hooked, bring up how their event sponsorship fits in and what their gift could mean for your cause.

Get to the Point
Event sponsorship proposals should be succinct. The initial cover letter should be no longer than a page and simply provide a high-level overview of what you’re looking for. Be specific and direct. Once you have someone’s interest, you can always provide supplementary information as a next step.

Start with Your Existing Supporters (You can find these on the website)
Make sure you reach out to past sponsors and tweak your letter template to acknowledge their prior support. If this event is new for your organization, reach out to sponsors of your other events or look to your closest supporters to see who has ties to a business that might be a good fit for sponsorship (i.e. a top donor who owns a local restaurant).

Do some research on the website and submit your letter using Microsoft Word or Pages via the canvas dropbox.


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