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Business Ethics Ethical Dilemma Analysis and Recommendations Memo


You work in the Ethics Department for ABC Company (ABC). Your department is dedicated to advising its employees about their ethical obligations in the corporate setting. You are an internal consultant who provides advice and most importantly, recommendations for action to employees of the firm. All communications you receive in this capacity are confidential.

Luke, an employee of ABC, comes to you with the following scenario and asks for your advice. He wants to fully consider the situation. Your task is to advise and recommend a course of action based on the specified ethical lenses and facts as given. Below are the facts that Luke provides to you.


Luke has been asked to work on a project that involves developing land recently purchased by ABC to build an adult entertainment retail store. According to the plan, the land is located on the corner of the neighborhood where Owen, Luke’s brother, lives. Luke knows that as soon as the plans for the store are made public, property values for the surrounding neighborhood will decrease significantly. ABC plans to publicly announce the project one month from today. Luke is concerned about his obligations of confidentiality to his company. However, Luke is also very close to Owen, who recently told Luke that he received an offer to sell his house at an “okay” price given the current real estate market. Owen is considering selling but hasn’t made any final decision yet. He wonders if he might get a better offer a few years from now when the real estate market improves.

What is the ethical issue, why is this an issue, and what should Luke do about it?


For this assignment, prepare a memo, setting out your analysis and recommendations, that considers ONLY the following two theories: Utilitarianism and Universal Ethics (i.e., Kant’s categorical imperative).

General (Turnitin) Written Assignment Instructions

* Format

a. Use 12 point font, single spacing.

b. Use the format demonstrated in the sample paper called “Excerpts from A papers ..” that can be found in this folder: Online Lectures, Presentations and Writing Resources.

c. This format incorporates the use of headers that distinguish the different areas of thought within the memo. Additionally, for Assignments 2 you may incorporate headers if necessary to more effectively convey your ideas.

d. Where using headers in Assignments 2 through 4, you will get better results if you include these:

1. Facts: a brief restatement of the important facts, in your own words;

2. Issue: what must the protagonist decide? What action should he take?

3. Lens: describe the ethical theories being applied including the pros and cons of each;

4. Analysis: apply each ethical theory to the facts and discuss the logical conclusion of that process for each;

5. Recommendation / Conclusion: choose the ethical theory that is superior to the other and explain your rationale, briefly. You must choose one theory on which to base your recommendation – no waffling between theories will be allowed.

Answer the question posed in your framing of the issue.

You will find these videos useful for the four ethical theories that you will need for your writing assignments:

Categorical imperative


Virtue Ethics

The Golden Rule

Kant and Categorical Ethics — also known as Universal Ethics: 


Aristotle and Virtue Ethics: 




The Golden Rule: 


Also: Golden Rule 


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