Your Portfolio Project will consist of 3 parts, Remember – all 3 parts of the Portfolio Project are related, with each part building on the next part.
For Part 1, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Write about your responses to the following questions:
- What are the benefits of integrating a digital marketing strategy into a business?
- What are those key factors from a business that
need to be pulled into the marketing strategy? - How does social media fit in this strategy? What
are the opportunities and challenges of implementing both paid and organic
social media? - How does email fit in a marketing strategy?
- What are some of the KPI’s that a business needs
to focus on when evaluating a marketing strategy?
Write at least 400 words for your article.
For Part 2, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Reply to the following questions in writing your article:
- What are the benefits of implementing an effective content strategy in your marketing strategy?
- How does personalization fit in this strategy? What are the benefits of personalization?
- What are the core features of CRM programs? How do they help in managing content?
- What are some of the KPI’s that a business needs to focus on when evaluating a content strategy?
Write at least 400 words for your article.
For Part 3, using what you have prepared for Part 1 and Part 2, you will create a PowerPoint presentation that summarizes and explains the strategies, innovation and influencers.
- Create 2 Posts in LinkedIn
- Post your text and any relevant media from your Portfolio Project Part
1. & Post your text and any relevant media from your Portfolio Project Part
2. - Put together a PowerPoint slideshow, including text, graphics, visuals, etc., that should be effective in helping your audience (instructor and classmates) understand your presentation.
- Deliver an informative and well-prepared presentation that addresses the following:
- The benefits of implementing each strategy.
- What to consider when implementing these strategies
- How these strategies affect sales for an organization.
