Reputation Management For An Organization
- We live in the golden age technology where massive amounts of information about anything is easily accessible to anyone with an internet connection – candidates and potential recruits for a company’s roles are no exception
- More than ever, a positive online presence will directly impact the recruiting process for employers
- This means that the goal an employer is to strive for consistent, fair, and generally positive feedback and reviews on sites like Glassdoor and Indeed
- This is an example of something companies would love to see:
- But often times, companies will get responses like the one below due to the nature of the internet (people have the ability to remain anonymous / they can say anything they want without repercussion / lots of disgruntled “keyboard warriors”)
- So as an employer what can you do to combat combat / prevent comments like this?
- Work on building a strong culture
- Go back to the basics – go beyond the “golden rule” (treat everyone how you would want to be treated) and embrace the “platinum rule” (treat everyone how they want to be treated)
- LISTEN to your employees and make adjustments based on their feedback
- Encourage existing employees that are happy and love the workplace to post online to balance out the feedback
- Reputation management through the online platforms
- Actively responding to the comments so that others researching the company can see both sides to the story or at least the response to the comments
Assignment: read through the review below. Pretend you are the employer and craft a response (see example above) to the person who posted the negative review. The response does not have to be overwhelmingly long or detailed, but it may be a good idea for you to at least touch on each of the negative points / issues that the review writer has mentioned.