WEEK 4 ESSAY
Rayâ€™s Bonefish Paradise
Ray Hetchka, a retired English professor, recently launched a new business in Miami called Rayâ€™s Bonefish
Paradise (RBP). Ray decided at age 62 that he wasnâ€™t quite ready to retire early and lounge around at home
living the life of leisure. Rayâ€™s passion is fishing, and he always dreamed of opening a saltwater fly fishing
specialty company. Since Rayâ€™s educational background was in literature and not in business, he hired you,
as a noted business finance expert, to help him with the companyâ€™s cash management and credit policies.
Regarding his companyâ€™s credit policy, Ray also needs your help to determine if changes are needed. One
of his summer interns from the local community college, who will soon graduate with a finance major,
recommended that the credit terms be changed from 2/10, net 30 to 3/20, net 45 and that both the credit
standards and the collection policy be relaxed. According to the intern, this change would cause sales to
increase from $3.6 million to $4.0 million.
Currently, 62.5% of RBPâ€™s customers pay on Day 10 of the billing cycle and take the discount, 32% pay on
Day 30, and 5.5% pay (on average) on Day 60. If the new credit policy is adopted, Ray estimated that 72.5%
of customers would take the discount, 10% would pay on Day 45, and 17.5% would pay late, on Day 90. Bad
debt losses for both policies are expected to be trivial. Variable operating costs are currently 75% of sales,
the cost of funds used to carry receivables is 10%, and the marginal tax rate is 40%. None of these factors
would change as a result of a credit policy change.
Ray is very eager to learn, so he asked you to perform a detailed analysis and report to help him understand
cash management and credit policies.
Make sure your report includes details and examples that can help
Ray better understand the following key decision points:
a. What is the goal of cash management and why do firms hold cash?
b. What is meant by the terms precautionary and speculative balances?
c. What are some specific advantages for a firm holding adequate cash balances?
d. How can a firm synchronize its cash flows, and what good would this do?
e. You have been going through the companyâ€™s checkbook and bank balances. In the process, you
discovered that RBP, on average, writes checks in the amount of $10,000 each day and that it takes
about five days for these checks to clear. Also, the firm receives checks in the amount of $10,000 daily,
but loses four days while they are being deposited and cleared. What is the firmâ€™s disbursement float,
collections float, and net float?
f. How could Rayâ€™s firm speed up collections and slow down disbursements? Why would this be
g. What variables make up a firmâ€™s credit policy? In what direction would each be changed if the credit
policy is relaxed? How would each variable tend to affect sales, the level of receivables, and bad debt
h. How are the days sales outstanding (DSO) and the average collection period (ACP) related to one
another? What would the DSO be if the current credit policy is maintained? If the proposed policy is
i. What is the dollar amount of discounts granted under the current and the proposed credit policies?
j. Should RBP make the credit policy change? Assume that operating and credit costs are paid on the day
of the sale.