I’m studying for my Psychology class and need an explanation.


  • What are these “nudges” Richard Thaler argues about in behavioral economics and marketing? Once you’ve answered the question, provide and discuss two examples of your own.
  • What are the main disagreements between classical economists and behavioral economists? And how does Prof. Dhar’s approach to behavioral marketing differ from Kotler’s traditional approach?
  • How is this relatively novel method of studying marketing changing marketing research?

p.s. notice how they too discuss about the gorilla experiment!

A minimum of 5 ADDITIONAL References (therefore, this article + 5 more references) is required. No page-range required, but obviously no less than 3-pages, double-spaced, font 12.