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IPSY 6005 Walden University Coca Cola Company Competitive Advantage Paper

To prepare:

  • Review this week’s Learning Resources. Pay particular attention to why organizations change their strategies, which internal and external factors to consider when selecting a strategy, and how to determine whether or not the execution of the strategy is a success.
  • Reflect on this week’s Discussion about the types of strategies that organizations have executed and the reasons why some have been successful and others have not.
  • Bring to mind the organization that you identified in Module 1. If the organization encompasses multiple businesses, select one specific business or division to focus on (e.g., focus on the Whole Foods division of Amazon). Think about the organization’s (or the division’s) competitive advantage, that is, what sets it apart from the competition. In addition, consider internal and external factors that may help determine the best strategy to pursue.
  • Based on the typologies and models in this week’s Learning Resources, select a type of strategy (or a combination of strategies) that the organization (or division) should pursue.
  • Identify indicators that you would use to measure the successful execution of the strategy.

 

  • Identify the organization that you selected in Module 1.  (The Coca-Cola Company)
  • Describe the organization’s competitive advantage. 
  • Describe the type of strategy that the organization should pursue, and explain why. Be sure to support your response based on an analysis of at least two internal factors, two external factors, and the organization’s competitive advantage. 
  • Describe three indicators that you would use to measure the organization’s successful implementation of the strategy (and related goals). Explain why you chose each indicator. 

 Resources: 

Galbraith, J. R. (2014). Introduction. In Designing organizations: Strategy, structure, and process at the business unit and enterprise levels (3rd ed., pp. 1–14). Jossey-Bass. 

Galbraith, J. R. (2014). The Star Model. In Designing organizations: Strategy, structure, and process at the business unit and enterprise levels (3rd ed., pp. 15–22 only). Jossey-Bass. 

Hales, G., & Mclarney, C. (2017). Uber’s competitive advantage vis-à-vis Porter’s generic strategies. IUP Journal of Management Research, 16(4), 7–22.

Reeves, M. (2018, Fall). The strategy palette: Five approaches to strategy for a complex world. Rotman Management, 51–55.

Wee, C. H. (2017). Think tank-beyond the five forces model and blue ocean strategy: An integrative perspective from Sun Zi Bingfa. Global Business & Organizational Excellence, 36(2), 34–45.

Baah, S., & Bohaker, L. (2015). The Coca-Cola Company. Culture, 16, 17.

Kalashnikov, S., & Lutsenko, R. (2020). Investment analysis of Coca Cola Hellenic Bottling Company.  (98), 145-157.

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