I need an explanation for this Marketing question to help me study.

Please find enclosed assessment for the course Marketing Management.

●All assignments are to be submitted on 22nd July 2019 to examinationboard@atmsedu.org and cc to afatima@atmsedu.org.

● If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.

●Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated under SBS

●Assignment once submitted to exam board is final for marking.


1. If assignment is Question & Answer based then.

Introduction is needed for each question.

Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source.

2. If assignment is case based then,

Executive summary

Table of content

Body of assignment (questions related to case need to be answered)

Conclusion / Recommendation if any

References (in-text + citation) to be used.