The goal of marketing managers is to study market facts, industry tendencies, and consumption behaviors so that organizations can produce goods and services that create real value for consumers.
For this assignment
Students will research on any of the following innovation sectors:
· Aerospace, aircraft, and drones
· Games, apps, and social media
· Green technology
· Biotechnology, drugs, and genetics
· Nanotechnology
You will complete this assignment with information contained in a Database titled Plunkett Research Online.
· To access Plunkett, go to the DeVry Library (Links to an external site.) and locate and click the “Database” menu. Look for the database tab (you must access the Library from inside the Canvas Classroom), and access the Plunkett Database using the alphabetical tool.
· Once in the report, choose only one innovative market sector, and access the “Market Research and Trends” Report. Use page one of this report to complete this activity.
In your response, address the following:
· Using the information of the report, anticipate at one market trend that can drive the future creation of products and services in that field.
· Suggest one product or service that can deliver value for the anticipated trend. Define the type of product or service.
· Describe how an organization can create value for consumers using that specific trend.
· Reference your response using the Plunkett Report.
Instructions to post your main response:
· Write a script for your response using APA for citations.

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