*The articleFILLER TEXTbelow discusses how loyalty programs should be designed around specific needs and wants among males and females. Please review the article and answer the following questions based on your own experiences and insights.
Article: Loyalty Differences Between Men and Women (Links to an external site.)
Do you agree that men and women look at loyalty programs differently? Why or why not?
What key component of a loyalty program mentioned in the article struck you as most important? A Tiered Rewards Program? A “Rewards Explainer Page”, Ease of sign-up? Something else? A combination of components? Explain.
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External source support is always encouraged.