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Strayer University Marketing Personal Brand Examination Paper

Every one of us is our own brand, and in this assignment, you will analyze your brand!

Write a 4–6 page paper in which you address the following personal branding questions:

  1. Examine your personal skills:
    • What is your area of expertise?
    • What valuable skills do you have to offer?
    • Where can you improve?
  2. Analyze your career goals:
    • What do you want to accomplish? (for example, obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, and so on)
  3. Define your aspirations:
    • What do you want to be known for?
    • What steps can you take to get there?
  4. Assess your job personality:
  5. Analyze your current career emulation:
    • Research individuals that are currently in the position that you want.
      • What are people in such positions doing?
      • What displays when you Google their name or a specific job title that you are seeking? Document what you find and address how you can (or have) accomplish (or accomplished) similar achievements.
  6. Examine the potential opportunities for networking within your general career domain.
    • According to the U.S. Department of Labor (2009), career networking is how over 60% of individuals find jobs.
      • Suggest the individuals/groups of individuals that you might use to network within your career domain.
  7. Assess your social media presence:
    • Do you currently have accounts on LinkedIn, Classmates, Facebook, etc.? If so, what could you do to improve your presence on these websites? If not, which websites would you consider signing up for?
    • Are there any additional social media Websites that you would consider maintaining? Why or why not?

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Examine yourself as a brand.


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