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UC Use of Mobile Smart Phones & Personal Computers Journal Discussion

In
this assignment, you are to critically read and evaluate a scholarly
article’s strengths, weaknesses, and contributions to the study field.
Learning how to critique a journal article has several benefits,
including preparing you for publishing in the future and keeping you
current on the literature in your field of study. The practical
application is developing the ability to look at research within your
organization and industry with a knowledgeable, critical eye.

The
University of the Cumberlands (UC) Library subscribes to many journals
and provides you access to appropriate collections to support this
assignment. Using the UC Library, locate and review the following
peer-reviewed articles:

Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.

Melumad, S., & Meyer, R. (2020). Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure. Journal of Marketing, 84(3), 28-45.

Wies,
S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. (2019). Can
advertising investments counter the negative impact of shareholder
complaints on firm value?. Journal of Marketing, 83(4), 58-80.

Liu,
Y., Shankar, V., & Yun, W. (2017). Crisis management strategies and
the long-term effects of product recalls on firm value. Journal of Marketing, 81(5), 30-48.

Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of marketing, 83(2), 98-119.

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Following
your review, choose one article from this list; critically evaluate the
article’s strengths, weaknesses, and contribution to the study field
using the outline below as a guide:

Cover page

  • The cover page will include:
    • Articles Title and Author (s)
    • Name of Journal (s)
    • Date of publication
    • Your name

Executive Summary

  • Summarize the significant aspects of the entire article, including:
    • The overall purpose and general area of study of the article.
    • The specific problem being addressed in the study.
    • The main findings of the article.

Literature Review

  • Briefly summarize the overall themes presented in the Literature Review.
    • Was the literature review applicable to the study, current and thorough?
    • Were there gaps in the literature review?

Data Analysis

    • Identify
      the methodology used: qualitative, quantitative, mixed? Was the chosen
      methodology appropriate for the study? Why or why not?
    • Did the data analysis prove or disprove the research questions? Explain.

Results/Conclusion

  • In this section, you will address the following:
    • Describe the article’s relevance to the field of knowledge.
    • Outline the strengths and weaknesses of the article. Be specific.
    • Based on the article, what future research do you think needs to be accomplished in this area?
    • What are your key points and takeaways after analyzing the article?

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Proper
APA in-text citation must be used. The review is to be word-processed
double spaced, not less than two pages, and no more than five pages in
length. Paper length does not include the cover page, abstract, or
references page(s).

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