Although this article is from 2015, I find it covers six great areas Â of persuasion. After you have read the article, select a Â company/organization that you feel does a GREAT job of persuading the Â public – DO NOT USE APPLE! Write a short sentence or two explaining how your selected company/organization handles the art of persuasion to its consumers. Write about one or more areas FROM THE LIST BELOW that relate to your chosen company or organization.
- Commitment & Consistency
- Social Proof
Before submitting your post be sure to read, and re-read your work.
Check Your Work and Properly Cites Your Sources!
I will deduct for sloppy mistakes, especially sloppy grammar errors Â and a lack of cited sources. There is no min/mad of cited sources Â required.
I am a firm believer in quality vs. quantity so make sure you do your research and think about your assignment before you submit it.
ASSIGNMENT EXAMPLE: SPOTIFYÂ
Spotify handles the art of persuasion to its consumers through the principles of scarcity, reciprocity, and liking.
- Scarcity: When Spotify was first launched in the United Kingdom, it Â was by â€œinvitation only,â€ which limited its availability to the general Â public. Due to high demand, it opened up its subscription service Â globally.
- Reciprocity: Spotify offers a 30-day free plan for users to try out Â its premium subscription. It offers four different premium plans Â (student, family, partner, and individual), and they all include Hulu Â and Showtime subscriptions as a bonus.
- Liking: Spotify offers a personalized playlist titled â€œSpotify Â Wrappedâ€ for each user at the end of the year. This playlist bundles Â together the most listened songs of every user throughout the year.
Bernazzani, Sophia. â€œThe Scarcity Principle: How 8 Brands Created High Demand.â€ HubSpot Blog, blog.hubspot.com/marketing/the-scarcity-principle.
â€œSpotify Wrapped 2019 Reveals Your Streaming Trends, from 2010 to Â Now.â€ Spotify, 5 Dec. 2019, Â newsroom.spotify.com/2019-12-05/spotify-wrapped-2019-reveals-your-streaming-trends-from-2010-to-now/.
â€œWhat Subscriptions Do You Offer?â€ Spotify, support.spotify.com/us/article/subscription-levels/.