YOU MUST HAVE InDesign TO OPEN UP TEMPLATE. YOU DO NOT HAVE TO USE THE TEMPLATE IF YOU DONT WANT TOO OR CANNOT OPEN IT UP.
SEND THE FINAL DOCUMENT IN A PDF!
OPEN THE ATTACHMENTS TO READ THRU THE ASSIGNMENT!
Students are to select one (1) current event or relevant topic which we ties to a concept we have discussed throughout our marketing class (e.g., new sport products, use of marketing research, pricing of sport products, sponsorship, etc.). This topic is entirely up to you. â€¢ Students will write a mock Sports Business Journal article using either Adobe InDesign or formatted in word to look like the Adobe InDesign template. â€¢ A template has been provided for you to help with text and use of images. If you are already skilled in InDesign, you can play with the template as you wish but this is not required. â€¢ Your article should accomplish the following: â€¢ Introduce and address a key area within sports which ties to your marketing theme shown above. â€¢ Articulate not only a summary of the issue, but expand with other relevant research, key insights, and strategic recommendations. â€¢ As with most projects in marketing, start out by thinking about your reading audience. What area does this fall within? If industry members are reading this article, what do you want them to get out of it? â€¢ Include links to at least three (3) other articles within SBJ that would be relevant or helpful to your reader. These links and article titles should be placed in the section â€œMore To Exploreâ€ as noted in your template. â€¢ The template provides suggested length, but if you need to remove or add pages that is up to you; however, please ensure your content adequately tells your story (e.g., it should be longer than at least one page). â€¢ For ease of developing your article, I suggest writing your text out in word and then copying and pasting it into the template when complete. â€¢ Make sure to find relevant images for your article. Those included in the template are just placeholders. â€¢ Your presentation must include implications that are your own original thought â€“ why does this matter? What would you do? What do you think will happen? You article should NOT only summarize the topic. â€¢ Please save your presentation with your first and last name so it shows up in the file name. All files should be saved or exported as PDFs for me to view the final deliverable.