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Westcliff Aspect of Modularity in Conjunction with Market Analysis Summary

Discussion 1:

In a 250-word response, discuss the aspect of “modularity” in conjunction with the market analysis you are developing for your professional assignment this week.

  • How can having this dimension in your analysis benefit current and future customers?
  • Make sure to support your thoughts with relevant, outside, reliable academic and peer-reviewed resources that are properly identified, cited, and referenced with 4 peer reviewed articles in your response.
  • PA1: Use atleast 6 peer reviewed articles and answer needs to be 4 page long excluding the title and reference page.
  • One of the initial stages in developing a business plan is
    to perform a market analysis. A
    market analysis is the process of gathering information about a market within
    an industry. Your analysis studies the dynamics of a market and what makes
    potential customers tick. For this professional assignment, you will develop a
    market analysis for your business. This market analysis will make up a significant
    portion of a completed business plan, which you will submit at the end of this

  • Begin
    developing your market analysis by researching and drafting an analysis focused
  • ●
    Summary of your business (1 paragraph minimum)
  • ●
    Distinguishing characteristics (1 paragraph minimum)
  • ●
    Industry description and outlook (1 paragraph minimum)
  • ●
    Target markets (2 paragraphs minimum)
  • ●
    Customer profile (1 paragraph minimum)
  • ●
    Customer needs (1 paragraph minimum)
  • ●
    Trends (2 paragraphs minimum)
  • ●
    Potential competitors (2 paragraphs minimum)
  • You may
    include any other aspects of a market analysis in addition to the list above.
    Having confidence in your abilities and the right product or service will not
    accomplish much if you do not know how to get these into the hands of potential
    customers, so consider these areas well and include as much detail as you are
    able to find in your research.
    Remember that a market analysis has nothing to do with
    your opinion; this is strictly focused on the data you are able to find. The
    length of your market analysis will vary, so aim for a complete overview in
    your market analysis. You can continue to add to this analysis over time as you
    continue to research the market.


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